For quite some time now we have seen lots of articles and people who think that SEO (Search Engine Optimization ) has died, for many reasons such as: controls and changes in Google’s algorithms, integration of social searches that affects the results … read more
Many potential clients pass through the door of your CMS restaurant every day; They are looking for a place to satisfy their need for knowledge and hope to be able to feed on the content that you offer them. They arrive from … read more
This year has started with many changes in the digital environment. They offer business opportunities that must be exploited but also involve new risks for brands. The proliferation of digital content, the unstoppable growth of social networks as marketing tools or dot-domains … read more
The marketing in social networks is a new world and full of questions for the marketing managers of companies, which in most cases, have already created a Social Media Marketing area or have incorporated a Community Manager and are thinking about how make that investment, beyond … read more
Regardless of the motivations that each particular company has about its presence and participation in social networks, (improvement in reputation, better indexing in search engines, leads, sales, …), the percentage of companies that today is still very high, nor do … read more
It is a fascinating advance in the world of marketing (which already existed, but was not conceptualized) and is called “Branded Content or Brand Content”. I discovered it through a brief summary of the Branducers congress (promoted by Risto Mejide) and … read more
How many times have we heard on TV in one of these Operation Trunnion programs, people who sing well and then we have not heard from that person again? How many times have we seen kids playing soccer that they … read more
Before making the leap to social networks, any organization, as far as possible, should make the effort to involve all its members in it. Many organizations are 2.0 out of doors, without collaboration within the organization, without sharing information, and … read more
The rise of social networks and the proliferation of social media marketing between brands and companies has highlighted the figure of new professional profiles. Among all of them, the Community Manager stands out as undoubtedly considered to be one of the … read more
So far, open an account in any social network of these that sound so much is totally free (according to Facebook, in addition, “and will remain so”), then, what is so much mystery with that of being in social networks? … read more