Business Studies | Digital Marketing News & Tips

Category: Business Studies

The Importance of Keeping Visitors Safe on Your Site

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March 8, 2022

Keeping visitors safe on your site is an important part of running a successful business. Your premises are an extension of your business, so your visitors trust that you will handle their private information securely. In order to keep your … read more

What is better? Market demand or market projection

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October 27, 2018

Building and growing your business depends on knowing what your market wants or needs. What is often forgotten or not addressed is that there are two ways of understanding our markets: we can see what they are wanting and needing now … read more

Starbucks: How a word misused in social networks shakes the reputation

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November 25, 2017

The controversial ‘Starbucks case’, which took shape in Argentina a few days ago, once again put on the table the power of social networks at the time of generating opinion and influence. Briefly summarizing what happened, in the accounts of the … read more

Marketing managers devote a significant portion of their work hours to content creation

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October 20, 2017

B2B marketing managers devote a significant portion of their work hours to content creation and lead generation and management, according to a recent Optify study. Approximately 3 out of 10 respondents said they spent more than 15 hours per week on … read more

Competitive Analysis of Social Networks Who wins in Automotive?

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May 4, 2017

Audi has won BMW in the social media career based on data from the first sectoral social media report that this time has analyzed the automotive sector from SocialWin. Audi has been the winner of our Social Media Engaged Company certificate. But … If BMW had at … read more

Ad spending in the US will experience its strongest growth since 2004

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September 9, 2016

The advertising business is booming, thanks to the efforts of mobile advertising. According to data provided by eMarketer, this year, the United States recorded the highest growth in the decade in advertising investment. An increase that is expected to reach 5.3%, … read more

To be “influencer” it could really be considered a profession?

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April 30, 2016

Despite the growing interest in brands and advertising agencies for their work, 76% of influencers believes that its occupation is not recognized by society. This survey wanted to find out the perception of influencers on their activity and reveals interesting … read more

How the psychology of choice affects consumer buying decisions?

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April 25, 2016

Consumers love to choose and love everything is open to them as a kind of endless list of options. At the end of the day, that’s what we like Internet and now if we stepped outside to ask passers – … read more

How should be the perfect TV ad, according to neuroscience

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March 27, 2016

Should we be especially creative and we must find the most compelling stories to connect with the viewer when a TV is made? A study recently showed that advertising for advertisers, as is known, does not work. As more consumers receive ads in … read more

Consumer borrowing rises to pre-financial crisis levels

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January 25, 2016

Unsecured borrowing through personal loans, overdrafts and credit cards has risen by 8.3 per cent in the 12 months running up to November 2015, according to figures from the Bank of England. This is the fastest increase since February 2006. read more

How to Manage Moving a Laboratory

Moving a laboratory can be a lot more challenging than moving a workplace such as a shop or an office – with all of the technical equipment and often lots of delicate instruments and hazardous chemicals to also move, it … read more

Thermal spraying: processes and applications

Surface engineering has become increasingly important in UK industry, and thermal spraying is an example of how the surface of a solid material can be restored or improved. Image Credit About thermal spraying The process of thermal spraying can be … read more

How autonomous vehicles could revolutionise courier operations?

A 21st century revolution is surely underway. Although still at pilot stage, the autonomous vehicles revolution of the courier operations industry is closer than you think. Image Credit Everywhere and nowhere Autonomous driving seems to be everywhere, and yet, no … read more

What are the most important aspects of our online strategy?

It costs a lot of time to build a good corporate reputation, and yet it is enough with 5 minutes to lose it. In the midst of a digital age, companies have serious problems in order to function with ease in … read more

Facebook launches to the market of the offers and threatens the hegemony of Groupon

Facebook has just launched and in the initial phase a new service of full-scale offers, which should not be confused with the registration of advertiser offers, in several States of the USA and plans to expand throughout the country. The … read more
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