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Shipping costs, abandonment main reason for shopping online

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July 5, 2016

Shipping costs are one of the crucial elements in the approach to e-commerce brands. Different studies have shown the importance that give buyers the shipping, especially having to pay or not do it for them. A study by The Boston … read more

The contents generated by consumers represent a valuable opportunity for change for brands

Yaravi López-Petersen, Head of Sales of the Electronic Commerce division of Ciao participated yesterday at OMExpo, the online marketing fair, with its presentation “Key indicators of success in E-commerce”. The first part of the paper focused on explaining the importance … read more

Value of office furniture and the best ways to assess them

If you are looking to fit out your office with new furnishings, you might be wondering how you get the most value from your project. Remember that the value of a piece of furniture isn’t simply found in the cost … read more

LinkedIn buying newsle to strengthen its commitment to the contents

The contents are the kings of the network and the latest acquisitions of the leading internet companies confirm this. Social networks need content to get hold the attention of users and content are the key to streamline its operation. Neither … read more

How should be the perfect TV ad, according to neuroscience

Should we be especially creative and we must find the most compelling stories to connect with the viewer when a TV is made? A study recently showed that advertising for advertisers, as is known, does not work. As more consumers receive ads in … read more

Email, a powerful channel for marketing through smartphones and mobile devices

Mobile phones are increasingly important for consumers who want to do business from anywhere, and mobile advertising is one of the main ‘drivers’ of purchases among mobile users and consumers. However, according to a new ExactTarget report, e-mail is the … read more
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