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Mobile phones are thwarting brand loyalty in favor of price

Consumers are hunting for bargains and value: 55% of those with a mobile device having at least one application performance marketing on your Smartphone. The figures are in the study conducted by the Tradedoubler Insight Unit “Marketing Result: Shopping Mobile and demand”. read more

Big Data Marketing experience an increase of 227%

Big Data has become a topic of conversation usual in digital marketing, but are they to contribute more than a conversation piece, or can be monetized as a result of your analysis? According to data management platform provider BlueKai, data-based … read more

Drink manufacturers take steps to reduce calorie content

The soft drinks industry has committed to improve the health of the British public by reducing the number of calories in its products. read more

Renaming a brand: Difficult task and with little chance of success

One of the most important elements that have the marks is your name. The name is crucial, a key element that can make consumers feel or not identified with the brand or attracted to it. The name acts as a … read more

10 Factors to Consider When Hiring a Social Media Professional

The person in charge of managing the social networks of our company or brand must undoubtedly be more than a content manager. It will require a broad knowledge and the ability to maintain a high commitment that allows us to represent … read more
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