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Renaming a brand: Difficult task and with little chance of success

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June 7, 2016

One of the most important elements that have the marks is your name. The name is crucial, a key element that can make consumers feel or not identified with the brand or attracted to it. The name acts as a … read more

12 keys to your business that I learned in the Circus

I have a small daughter so, in recent years, I have had occasion to go to various shows related to the circus. I have seen them big and small, good and bad, but from all of them I have been able … read more

Web 2.0 and social networks are fundamental to the success of companies

Clearswift, a security software company, has unveiled new research on the growing importance of Web 2.0 in businesses. The global report shows how the use of Web 2.0 is fundamental in companies to be successful in today’s competitive markets. In fact, 52% … read more

56% of the companies already contract external agencies for the generation of contents

Content marketing continues to gain adherents as a strategy to increase brand awareness. This was evidenced by the recent survey conducted by ContentWise along with the Custom Content Council (CCC). The investment in brand content during the last two years has … read more

Is it all to be trending topic?

To become the topic of the moment is tempting, but it is usually necessary to bore the most loyal brand users with a barrage of generic messages, experts say the agency Woo Media Often the success of a brand on … read more

How autonomous vehicles could revolutionise courier operations?

A 21st century revolution is surely underway. Although still at pilot stage, the autonomous vehicles revolution of the courier operations industry is closer than you think. Image Credit Everywhere and nowhere Autonomous driving seems to be everywhere, and yet, no … read more
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