Since 2007, Joseba is the communication director and official spokesman for Toprural.com in Europe. Throughout his more than 10 years of professional career, Joseba has developed his experience as a communication consultant for several companies in the Internet, Tourism and Leisure … read more
Content marketing has many uses, from helping build a brand to building loyalty or encouraging potential buyers to get into the buying process. Ecoconsultancy, in collaboration with the content marketing platform Outbrain, developed a study that recognized that a strong minority … read more
More than once it will have happened to you that, after landing in a web, you take a quick glance, you give a couple of laps, and you end up leaving without finding what you were looking for, with the … read more
Óscar Fernández is General Director of ADFONIC, Portugal & LATAM, founder and CEO of VIYOI (The Crazy4media group) and General Director of MMA. Previously, he was Director of Development of New Digital Projects in the Telecinco Group. He is one of the … read more
Content marketing continues to gain adherents as a strategy to increase brand awareness. This was evidenced by the recent survey conducted by ContentWise along with the Custom Content Council (CCC). The investment in brand content during the last two years has … read more
It’s a lovely Monday morning, and I’m in a meeting with a customer. The message from the top executives is simple. “We have to create mobile apps now!”. After hearing them speak for 45 minutes, I ask them. Why do you want to create … read more
Your company probably has an online community that requires your attention: If you have a support forum on your corporate website, a LinkedIn company page, or a branded Facebook page, there are customers, users, Influential people who are talking about … read more
The mobile is already our faithful friend, this inseparable device accompanies 91% of adults in the United States. It is a very useful tool to stay connected at all times and places, as well as to facilitate access to information. This … read more
70% of brands used brand content within a marketing strategy last year; A practice that also carried out 77% of agencies, with positive results, since 2 out of 3 of them highlights this asset as an important part of the marketing … read more
It costs a lot of time to build a good corporate reputation, and yet it is enough with 5 minutes to lose it. In the midst of a digital age, companies have serious problems in order to function with ease in … read more