8 reasons that could lead users to leave a website

More than once it will have happened to you that, after landing in a web, you take a quick glance, you give a couple of laps, and you end up leaving without finding what you were looking for, with the consequent feeling of loss of time and a certain aftertaste of dissatisfaction, that irremediably turns against the mark.

These are some of the reasons that could lead users to abandon a complex web browsing. Nothing is more frustrating than getting to a website that at first glance looks like a puzzle; where it is not possible to navigate intuitively, locate from a glance its most important sections, nor is there a navigation menu. Not to mention an online store, where it is sometimes impossible to know the mode of contact, where the company is located, what are the conditions of purchase, the period in which the order is sent, or the amount of the shipping costs . The principles of navigability and usability must be taken into account in any online project that wants to be successful. Bad structuring of content.

Over 50% of sales are lost because customers are not able to find what they are looking for. So that this is not your case, design a clear, simple and intuitive content structure. Gather in your homo all the basic aspects that a user needs to know about your company, from a brief description of who you are and what you do, to the contact details. Highlighted the most important sections and apply the rule of 3 clicks; Why make the user go round and round the web if you can shorten the way? Design or content boring.

40% of users do not return to a website with which they have had a bad experience. Simplicity is not synonymous with lack of content; the minimalist is not at odds with utility. A web is not a static medium, as it can be a printed magazine, but it must waste dynamism. Your site must be interactive, inciting to action and providing relevant content that engages users. Poor readability. Take care that the graphic elements of your web have enough resolution, a pixelated image causes bad impression, which has an impact on the company image. On the other hand, an excess of attributes and strident graphic elements can also cause rejection, it seems that it damages the view. Hire a professional design service for your web, specialized in the online medium.

Lack of update, obsolete content. In the online medium the information passes at a speed of vertigo, what happened this morning, in the afternoon has become obsolete. For this reason, it is unacceptable that a website shows contents dated weeks, and even months ago. It gives an image of total neglect and misunderstanding on the part of the brand. Content update is an imperative today for every website; not only because it is an asset of high value for users, but also because it brings greater relevance to the web, in the face of search engines. The obligation to register.

A registration form is a barrier that does not allow users to access the content they need. If such information is of high value, so it is essential that the user provide their data in advance, one way to convince him is by offering an advance of said content, or a preview of it, something that encourages you to know more, even if you have to offer your privacy in return. It is also very useful to facilitate this pre-registration step, using the different social login solutions. Video or intrusive audio.

When you get to the web and at the moment you feel overwhelmed by windows that assaulted you, with videos that begin to reproduce, or you hear a voice over where the president of the company, on the phone, welcomes you to his website. This reception may not be pleasant for the users who land in search of concrete information, which they hope to find soon and not to use more time than is strictly necessary. Audiovisual content can enrich the browsing experience of users, but it is preferable for them to decide whether they want to consume it or not. Too much publicity.

Users are aware that ads are an important source of income for many sites, especially in the case of blogs and web portals; but this does not imply that the trees do not allow the forest to be seen. If the web is plagued by advertising, or the formats it uses are intrusive, users will choose to leave for coming.

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