Mobile ads engage users This is one of the main conclusions of the survey conducted by Hipcricket Inc, which shows that approximately half of smartphone users viewed the ads shown in this support; In fact, 64% of them felt incentivized to … read more
Far from what you would expect, emailing is alive and well, every day with renewed strength. To maintain its hegemony, he has managed to move his chips and conquer social networks, to become the most chic couple of the moment. They have … read more
Only 1 in 3 companies has a content marketing strategy, as the first Content Marketing Survey Report, published by Econsultancy in partnership with Outbrain; where they have interviewed over 1300 digital marketing professionals. 90% of companies recognize the importance of content marketing, … read more
Social Media is the way to connect with friends, find interesting information about everything you can imagine, discover new products, follow your favorite brands, discover new ones, and even get interesting offers and opportunities. read more
Many people / companies do not know exactly why or what to be on social networks, they think they are a waste of time or, on the contrary, they think that with the mere fact of “being”, the company’s sales … read more
Throughout the year we have been able to see a great fluctuation in the investment of time and money in marketing by the companies. What would be expected with the current delicate economic situation is a general decline, although the Global Pulse … read more
Every day the media environment is full of comments, suggestions and requests from users, many of which remain unanswered. One of the reasons why these requests are not met is because the companies do not directly know or are aware of … read more
It is clear that social networks have changed many of the paradigms of communication and marketing. Especially in everything related to the information that is generated and shared through this type of channels. Its great virality and the frenetic pace with which … read more
Social Media or Email Marketing? In order to answer this question, we analyze the characteristics of both media, concluding that the integration of email with Social Networks is a necessity for any ambitious communication strategy. Many are the benefits to be … read more
The emergence of social networks and social media generated a new scenario where users, consumers and brands learned to coexist. However, it was not easy for many companies to adapt to this new environment where consumers took on a new role … read more