When does a client leave? Does it occur when the customer picks up the phone to call you and tell you that they no longer want your services? Is that the moment when you should start taking actions to prevent her from … read more
Everyone talks about the experience of the consumer, the transformation that the company must experience, advertising, marketing, the professions that “traditionally” were considered powerful for controlling information, today a good of free access. The great handicap faced by brands at … read more
Until now, those of us who dedicated ourselves to this Marketing thing loved Segment. That’s how we spent the days, segmenting. Now not anymore, or yes, but it is useless. Segmentation has stopped making sense, at least as we knew it. If we … read more
As much as we talk about social networks as a phenomenon associated with technological innovation, as much as brands continue to be surprised by their failures in Social Media strategies when, apparently, everything is so simple and efficient, reality is … read more
A superhero is a fictional character whose characteristics surpass those of the classic hero, generally with superhuman powers, and connecting with science fiction (Wikipedia) The times are long away when it was enough to have a well located place, good … read more
The advertising sector, and the marketing industry in general, has had an ego problem. Normally, they have felt higher, than people who worked on a day-to-day basis, creating the real experience of a brand or product / service. Who says higher, can … read more
comScore, Inc., a leader in measuring the digital world, today announced the Europe-wide launch of comScore AdEffx (TM) Campaign Essentials, a powerful audience evaluation tool. The new online tool allows obtaining long-desired planning indicators in the field of digital media planning, … read more
Yaravi López-Petersen, Head of Sales of the Electronic Commerce division of Ciao participated yesterday at OMExpo, the online marketing fair, with its presentation “Key indicators of success in E-commerce”. The first part of the paper focused on explaining the importance … read more
Much ado About Nothing? Overinformation and distrust. Probably two words that accurately define the life of any of us, faced each day with a tremendous bombardment of messages that we want to explain, convince, sell … In front of such an avalanche, … read more
The two years have been marked by decreases in advertising investment in media by 20% in 2009 and 11% in 2008, but 2010 has been the year in which it has been maintained thanks to the increase in investment in … read more