With an increasing demand for land to build new commercial or residential projects the use of brownfield sites is increasing. This is a good idea as it means that less and less of the green belt is used. Many of … read more

Storage containers are multifunctional. The main uses are outlined below, together with examples of the types of business that can use utilise them and the benefits. Image Credit Business Uses 1. To Run Your Small Business From Storage containers can … read more

When you enter into an agreement to buy a new home you will do so on a freehold or leasehold basis. In the latter case, you will own the building but be liable to pay ground rent on the plot … read more

When does a client leave? Does it occur when the customer picks up the phone to call you and tell you that they no longer want your services? Is that the moment when you should start taking actions to prevent her from … read more

Everyone talks about the experience of the consumer, the transformation that the company must experience, advertising, marketing, the professions that “traditionally” were considered powerful for controlling information, today a good of free access. The great handicap faced by brands at … read more

Until now, those of us who dedicated ourselves to this Marketing thing loved Segment. That’s how we spent the days, segmenting. Now not anymore, or yes, but it is useless. Segmentation has stopped making sense, at least as we knew it. If we … read more

As much as we talk about social networks as a phenomenon associated with technological innovation, as much as brands continue to be surprised by their failures in Social Media strategies when, apparently, everything is so simple and efficient, reality is … read more

A superhero is a fictional character whose characteristics surpass those of the classic hero, generally with superhuman powers, and connecting with science fiction (Wikipedia) The times are long away when it was enough to have a well located place, good … read more

The advertising sector, and the marketing industry in general, has had an ego problem. Normally, they have felt higher, than people who worked on a day-to-day basis, creating the real experience of a brand or product / service. Who says higher, can … read more

comScore, Inc., a leader in measuring the digital world, today announced the Europe-wide launch of comScore AdEffx (TM) Campaign Essentials, a powerful audience evaluation tool. The new online tool allows obtaining long-desired planning indicators in the field of digital media planning, … read more