The birth of the concept of inbound marketing was born as a response to the evolution of the behavior of users on the internet and the study of their needs and requirements. It is true that there are many brands / companies … read more

Scanning QR codes; Previously a practice previously monopolized by the young, is becoming common in all age groups, according to the data distributed by ScanBuy. The company, which claims to have processed more than 6.7 million scans at ScanLife in March, … read more

It is definitely essential to create a content platform to have a solid presence on the internet, and this rule is for all brands are large, SMEs or entrepreneurs. We must be specialists in generating content through which the market can … read more

Social networks are one of the best ways to establish a dialogue between users and brands. But it is useless to publish large amounts of content without previously defined objectives. The tendency of the users is to have a passive attitude if … read more

The average consumer in the US is a member of more than 7 loyalty programs, and many seem to still have room for additional ones, says Marits Loyalty Marketin in a new report. While the study participants recognize that they are … read more

The microblogging social network is a medium that allows you to contact quickly with brands and users. From the mobile, with a simple message, you can catch the attention of your brand, or launch your request. But are brands making the … read more

The latest App Date reports reveal that more than 18 million have one of these devices, downloading almost 3 million applications daily and being connected about 90 minutes a day. The profile of these users is mainly urban, medium / high … read more

Consumers are hunting for bargains and value: 55% of those with a mobile device  having at least one application performance marketing on your Smartphone. The figures are in the study conducted by the Tradedoubler Insight Unit “Marketing Result: Shopping Mobile and demand”. read more

The users that mark “I like” in the big brands on Facebook, do it first to show their support for the brand (49%) but also to get some type of promotion or discount (42%), while many others Do so to … read more

Mobile devices are already part of the marketing plan of 60% of companies. In addition, half the marketers plan to carry out targeted campaigns for mobile devices, up from the previous year (35.9%). This is reflected in the latest annual report on … read more