The emergence of social networks and their approach by companies, has placed the Community manager at the head of the daily battle between consumers and brands. This new generation of professionals who take on the role of representing the brand and … read more
It does not seem that anyone doubts the strategic importance for the company of social media marketing, at least that is what is inferred from the study that has just made public Nectar Online. The answers are almost universal in the … read more
The first study on mobile payments in Social Media, jointly conducted by MasterCard and Prime Research, indicates that there is a high interest in adopting mobile payments by users, but it is a payment channel still unknown, which raises doubts … read more
Smartphones are undoubtedly the medium with the greatest potential at present. It is a tool that accompanies us throughout the day, wherever we go, comes with us, which we use for information, as well as a resource for entertainment, in addition … read more
“Not everything that counts can be counted and not everything that can be counted counts.” Albert Einstein left us this phrase that perfectly defines the measurement of ROI. In this article we will delve into this topic by explaining in detail … read more
Consumers are fully aware that everything that takes place in social networks is public, and as such they assume. But this does not imply that brands must show knowledge of the personal environment of their customers, but that they should act … read more
Nearly half of the mails are opened through mobile devices, however, companies still do not take care of the situation, have not adapted their message to these smart screens, which has a serious consequence: much of They end up in … read more
The mobile channel is complex, in part because it is constantly evolving. What is now considered a key issue, the following month may be outdated. This evolution is also transferred to the user. What the user claims now, may in a week the … read more
One of the implications of the new online scenario is the birth of the so-called social business. The social name we all understand, is perhaps the last name where we lose a little. Because sometimes we forget that the word business is … read more
In case anyone thought that having a presence in the online world was a guarantee of success, a place where your message stood out for the mere fact of being 2.0, is wrong. It is a channel where every day … read more