Advertising is something that all businesses need to do in order to promote their business and grow, and nowadays doing it online is essential for most. If you are running a business and are looking into various types of online marketing and advertising, you may have come across banner ads.
Banner ads are the long rectangular adverts that you see on the top, bottom or side of a website and they are used to promote a business by raising awareness of the brand and what it is that you do. You can get banner ads created for you by going to a professional like this html5 banners company The Bannermen.
Banner ads work by getting the attention of a customer so they will be placed on a website in a place that will do this. If you want to increase traffic to your website, inform people about a particular product or event that you are promoting, or generate more awareness of your brand, then a banner ad is a great way to do this.
Used in combination with other forms of digital marketing, a banner ad can be a great addition to your marketing campaign. The key with a banner ad is to make sure that it is eye-catching and grabs people’s attention. Some banner ads can be animated to help do this, whereas you also need to consider the placement of the ad and the colours that you use.