It is a fascinating advance in the world of marketing (which already existed, but was not conceptualized) and is called “Branded Content or Brand Content”. I discovered it through a brief summary of the Branducers congress (promoted by Risto Mejide) and … read more
How many times have we heard on TV in one of these Operation Trunnion programs, people who sing well and then we have not heard from that person again? How many times have we seen kids playing soccer that they … read more
Before making the leap to social networks, any organization, as far as possible, should make the effort to involve all its members in it. Many organizations are 2.0 out of doors, without collaboration within the organization, without sharing information, and … read more
The rise of social networks and the proliferation of social media marketing between brands and companies has highlighted the figure of new professional profiles. Among all of them, the Community Manager stands out as undoubtedly considered to be one of the … read more
So far, open an account in any social network of these that sound so much is totally free (according to Facebook, in addition, “and will remain so”), then, what is so much mystery with that of being in social networks? … read more
There are probably hundreds of things to consider when starting and growing a business, from hiring to obtaining office space to ordering computers. One of the most important things to get right will be your communication infrastructure. Image Credit Fundamentally, … read more
Web design is constantly changing and developing, so it is important for website owners to create a new digital strategy every year. This means that your website will always be unique and innovative, so you are more likely to have … read more
Communication has always been the banner of marketing, and the media the main investment objectives of companies. Because for a long time, together with the quality of products and services, the most important thing for companies is to make themselves known, … read more
One of the main problems of companies when they start their social media strategies is how to get followers? Many experts will tell you that the number of followers does not matter, others will tell you that quantity is indispensable … … read more
In today’s hospitality business, customer satisfaction is the key target at the start, middle and end of everyone’s work day. In this tech-savvy world, customers are beginning their journey with you online, comparing prices and reading reviews. Their impressions of … read more