The secrets of excellent corporate entertaining

Corporate events and entertainment make up an important part of the annual calendar of most organisations. They are a great way to promote a company’s brand and values and help to build relationships, both internally and externally. This article gives you some ideas for how to do this well.

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Many factors need to be combined to make a successful event, including choice of location, a good atmosphere, quality food, and the make-or-break entertainment. If the entertainment goes down well, it will leave guests with a very positive memory that will reinforce their impression of the company’s brand and image, not to mention the good publicity it will attract.

How do you decide on the right corporate entertainment?

You will first need to consider the following factors to get a good ‘fit’ for your event:

– The age, interests, sex and background of the guests.
– Venue location and size.
– Entertainment budget.

An example of an amazing corporate event if you want to pull out all the stops and money is no object might be entertaining your guests in the Paddock Club or Ermanno Palace to watch the Monaco Grand Prix. At the other end of the scale, a party at a local attraction or function room can be great fun.

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How do you make the most of your choice of entertainment?

To help you get that outstanding act, these are some things to think about:

– Look for a unique idea or wow factor that will get talked about.
– If it is for a trade stand or exhibition, will it draw the crowds?
– Can the entertainer incorporate your message or logo?
– Are you on trend or – even better – ahead of the curve?

There are many specialist companies that can help you with corporate entertainment ideas, such as, and plenty of useful information online; for example, the Chartered Institute of Marketing offers a useful guide.

Here are some ideas for first-class corporate entertainment that will not break the bank and will make sure your company is being talked about for all the right reasons for a long time to come:

– iPad magicians and performers.
– Corporate musicians and percussion groups.
– LED or laser shows.
– Interactive robots.
– Video mapping dance troupes.
– Synchronised swimmers.


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