Branding is incredibly important for businesses and consistency in branding is equally as important. Business owners take a long time looking at their business logo and trying to find one that fits in with their business offering, the name and … read more

According to a Harris Interactive study, three-quarters of Americans agree with the idea that online companies such as Google and Facebook know and control their users and their browsing habits too much. At the same time, businesses and vendors that operate … read more

How can social networks be used to optimize communication with investors? … certainly an interesting reflection that Social Media Monday attended in its weekly publication, aimed at training users in the use of existing tools in social networks to optimize … read more

Experian CheetahMail, the largest provider of email marketing services in Europe, has been named by Forrester Research as one of the leaders, in its report: The Forrester Wave: Email Marketing Service Providers. This company operates in Europe in the United … read more

Tristán Elósegui, is one of the leading exponents in Web Analytics and Online Marketing. Their answers make clear the need for companies to measure the results achieved with their activity on the Internet to identify successes and “correct errors”. read more

Many are the Social Media professionals who, on a daily basis, carry out their work without recognition by others. These are the professionals who make the machine work, people who, in the vast majority of cases, do not know the … read more

It seems that the professions related to social media are fashionable, enjoy good acceptance. Taking advantage of this synergy, from the night to the morning, a multitude of experts and various experts have emerged, like mushrooms after the rain. The degree of … read more

The marketing in social networks is a new world and full of questions for the marketing managers of companies, which in most cases, have already created a Social Media Marketing area or have incorporated a Community Manager and are thinking about how make that investment, beyond … read more

It is a fascinating advance in the world of marketing (which already existed, but was not conceptualized) and is called “Branded Content or Brand Content”. I discovered it through a brief summary of the Branducers congress (promoted by Risto Mejide) and … read more

How many times have we heard on TV in one of these Operation Trunnion programs, people who sing well and then we have not heard from that person again? How many times have we seen kids playing soccer that they … read more