More and more we can see how organizations need a more integrated communication and according to the times. The new advertising media, the new uses of conventional media, new technologies as well as the great need of companies to communicate with their … read more
Why do businesses use the services of marketing agencies? Whilst there are multiple factors that affect the ultimate success or failure of a business, one of the most important elements is having a consistent plan and sticking to it. However, … read more
The Branded Content also known as Advertainment, is a strategy based on those contents that are “paid” by the advertisers themselves and through which a link and the ideal values of a certain brand are reflected. read more
No, the ” mass media ” have not died (just as cinema did not kill the theater), but they are losing the role of centrality in the tools and communication media between companies and consumers. New forms of relationship are born, the “2.0 … read more
A study conducted by Datran Media , a leading provider of digital media solutions, shows the results of its second annual survey of online marketing professionals . This survey, carried out in December 2007 to more than 2,000 professionals, indicates the considerable increase in strategies … read more
The Online Publishers Association (equivalent to the Association of the Press in America) has published a study according to which the content on the Internet has come to capture most of the time of the users of the Network. The … read more
The ability to “know how to listen” is more difficult to find and develop than to be “good communicator”, but it provides more authority and influence than the latter. This is evidenced by Dr. Alexis Codina Jiménez, Director of the Center … read more
Listening to phrases or expressions such as “Community Managers selling smoke”, “Smoke from social media” or “Much smoke and little nuts”, has already become commonplace in social media forums, where they confront, discuss and exchanges positions and opinions the defenders … read more
Corporate events and entertainment make up an important part of the annual calendar of most organisations. They are a great way to promote a company’s brand and values and help to build relationships, both internally and externally. This article gives … read more
A generator changes one type of energy into another, most commonly mechanical to electrical, and they are used in all sort of machinery and equipment from cars and lawnmowers to sailboats and bicycle lights. Image Credit Generators can also be … read more