While the objectives of the companies remain to maintain the sustained growth of the business to remain competitive, the impending crisis has caused a slowdown and decrease in advertising investments. Marketing being a fundamental element for sale, companies seek new alternatives … read more
Several decades ago, advertising communication discovered that brands could not address their consumers in the same way. The channel, suddenly, took as much prominence as the one that had the message until that moment. It seemed that with the disintegration … read more
Although the vast majority of us find it familiar to recognize the different strategies and trends of Marketing applied to business, the fact is that today many small businesses are indifferent or overwhelmed when referring to this term that can … read more
Web design has come a long way from the age of basic HTML. Thankfully, websites are now sophisticated and functional and serve as a meaningful method of lead generation for a lot of businesses. What a website does and how … read more
New communication trends go hand in hand with the advancement of new technologies. These are changing the way people connect; it is this interaction that gives life to Web 2.0. Web 2.0 is based on a universe “made by the user”, that … read more
Many times we do not realize how important advertising is in the place of sale (PLV) however after seeing the results of studies we see that not paying attention to this point can be harmful to our sales, for example: … read more
Around since ancient times, concrete is one of the most ubiquitous building materials in the world. Today it is utilised for a whole host of structures, ranging from residential buildings and commercial properties to roads and bridges. However, although we … read more
YouTube is negotiating the acquisition of the video production company Next New Networks as part of its strategy to produce its own videos at a professional level and thus compete with online video services such as Netflix and Hulu in … read more
A study by the Board of Directors of Marketing and Accenture reveals the opportunity for Marketing and Information Systems professionals to increase sales using digital marketing to reinforce relevance for clients, their knowledge and personalized interaction. Marketing and information technology … read more
Technology and the crisis have been key factors for buyers to catch up and seek the best prices, these changes in consumer buying trends have caused companies to catch up on marketing tactics to convert to consumers who doubt buyers. One … read more