International Workshop: Marketing & Web 2.0

New communication trends go hand in hand with the advancement of new technologies. These are changing the way people connect; it is this interaction that gives life to Web 2.0.

Web 2.0 is based on a universe “made by the user”, that is how social networks, wikis, blogs and countless tools with great qualities to be exploited in marketing, communications and advertising are born.

The “International Workshop: Marketing & Web 2.0” offers us the opportunity to know the phenomenon that today revolutionizes the markets made by the consumers themselves (users), the Web 2.0 universe, global trends and success stories in strategic marketing through the use of of Web 2.0 tools and the formulas to successfully incorporate Web 2.0 tools into your business strategy.

Universia, the network of 1100 universities in Ibero-America sponsored by the Santander Group, as part of its Corporate Social Responsibility program, will organize next Tuesday, April 21 the “International Workshop: Marketing & Web 2.0, the power of communities: Strategies and cases of success”.

The event, which will take place at the Dolphins Hotel & Casino from 8:30 am to 7:00 pm in the city of Lima (Peru), will feature prominent international experts with extensive experience in Web 2.0 strategies, such as: Dra. Antonella Broglia, International Consultant; Felix Leander, Digital Strategist Latin America by Burson Masteller, USA; Paolo Colonnello, Founder and CEO of, Chile; Andrés Azocar, Director of the Journalism School of the Diego Portales University, Chile.

The event will also involve various companies that will present local success stories such as: “Ctrlz: The formula of a medium for university students”, “Web 2.0 communication tools: SafetyPay case”, “Breaking paradigms in the web strategy. Cristal 2.0 “,” Scotiabank Case: Join the command or how a bank related to a child “,” D’Onofrío: Queteníasenlacabeza “,” Case of success Clic, Unique “, among others.

The seminar will include as a closing a creativity workshop that seeks to collect the learning acquired throughout the day and apply them in an entertaining way in an interactive role play that favors the participation of the public.

The “International Workshop: Marketing & Web 2.0” is organized by Universia, with the support of Santander and the Graduate School of the Peruvian University of Applied Sciences.

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