comScore, Inc., a leader in measuring the digital world, today announced the Europe-wide launch of comScore AdEffx (TM) Campaign Essentials, a powerful audience evaluation tool. The new online tool allows obtaining long-desired planning indicators in the field of digital media planning, … read more
Jaume Clotet, Founder and Director / Netsuus and one of the speakers during the meeting “Flash Forward, Four hours in the future that will change your present” organized by CP Proximity Barcelona among professionals from the digital world and advertisers, … read more
Only 12% of companies hold contests to promote their presence on Facebook, although more than twice believed to be the most effective way to promote their presence in the social network According to the data of a survey carried out … read more
Yaravi López-Petersen, Head of Sales of the Electronic Commerce division of Ciao participated yesterday at OMExpo, the online marketing fair, with its presentation “Key indicators of success in E-commerce”. The first part of the paper focused on explaining the importance … read more
Being a single is a declaration of principles, a lifestyle with its own identity, which goes beyond singleness. As the director of a fair for singles says: we can all be single at some point in our life, but not all … read more
We all know that teenagers are digital natives, but all the studies that we find there reveal data that worries companies, a minimum of the large number that surf the Internet actively participates with a brand. eMarketer estimates that by … read more
As a result of the current economic situation, and with a view to a 2011 not particularly promising for companies in general and for SMEs in particular, the Web is specified as the most attractive option to weather the crisis. read more
Corporate Social Responsibility (CSR or CSR), is not limited to writing an annual report that ends up on a shelf covered in dust. We must take many more steps and act consistently in the production of the services and products provided, … read more
Information is undoubtedly one of the most important assets for any company, extract the maximum meaning of it and analyze all available data leads brands to increase competitiveness and quality of customer service. In the case of private brands and … read more
We are in a constantly changing environment, the market changes, customs change, attitude changes, in the blink of an eye the new technology we saw yesterday, today is surpassed by something better. We have to become the perfect partner of our … read more