Ten sectors are behind the advertising growth of the Millenial Media platform, with figures that in the third quarter have been more than three digits, according to the network in the latest edition of its SMART (Scorecard for Mobile Advertising … read more
Social Media or Email Marketing? In order to answer this question, we analyze the characteristics of both media, concluding that the integration of email with Social Networks is a necessity for any ambitious communication strategy. Many are the benefits to be … read more
Many will say that social media is not important or relevant. But casually today Twitter proves the opposite of showing us once again between your trends or “Trending topics” to #socialmedia as one of the highlights of the day. read more
Whether you use your laptop or PC to browse the internet, play games or simply to access applications for work, the item still needs antivirus, antispyware and a firewall. But with so many on the market to choose from, how … read more
The QR or two-dimensional codes have been circulating in the market for years, in fact its creation goes back to 1994, when Denso Wave, subsidiary company of Toyota, decided to create a module of storage of quick response information or … read more
The person in charge of managing the social networks of our company or brand must undoubtedly be more than a content manager. It will require a broad knowledge and the ability to maintain a high commitment that allows us to represent … read more
The emergence of social networks and social media generated a new scenario where users, consumers and brands learned to coexist. However, it was not easy for many companies to adapt to this new environment where consumers took on a new role … read more
Community Managers know all too well how complicated it can be to do so many things at once in your daily routine, and how easy it is to forget some detail, or simply to have a matter that takes more … read more
It’s a lovely Monday morning, and I’m in a meeting with a customer. The message from the top executives is simple. “We have to create mobile apps now!”. After hearing them speak for 45 minutes, I ask them. Why do you want to create … read more
Although customer service through social channels is still a utopia, it is expected that in the near future companies will finally adopt this means to serve their customers. These, for their part, already resort to social networks to make themselves heard. The … read more