We are in a constantly changing environment, the market changes, customs change, attitude changes, in the blink of an eye the new technology we saw yesterday, today is surpassed by something better. We have to become the perfect partner of our … read more

A study by the Board of Directors of Marketing and Accenture reveals the opportunity for Marketing and Information Systems professionals to increase sales using digital marketing to reinforce relevance for clients, their knowledge and personalized interaction. Marketing and information technology … read more

Social networks are currently one of the main channels of access to other content on the network, becoming the new prescribers of Internet consumption, according to a study by Nielsen Online, a company specialized in measuring audiences. read more

No, the ” mass media ” have not died (just as cinema did not kill the theater), but they are losing the role of centrality in the tools and communication media between companies and consumers. New forms of relationship are born, the “2.0 … read more

A study conducted by Datran Media , a leading provider of digital media solutions, shows the results of its second annual survey of online marketing professionals . This survey, carried out in December 2007 to more than 2,000 professionals, indicates the considerable increase in strategies … read more

Listening to phrases or expressions such as “Community Managers selling smoke”, “Smoke from social media” or “Much smoke and little nuts”, has already become commonplace in social media forums, where they confront, discuss and exchanges positions and opinions the defenders … read more

You are responsible for managing the newly created profile of your company on Twitter, you already have some notions about socialmedia, but you lack the much needed experience … You want to be active, but you fear not knowing how … read more

For quite some time now we have seen lots of articles and people who think that SEO (Search Engine Optimization ) has died, for many reasons such as: controls and changes in Google’s algorithms, integration of social searches that affects the results … read more

The email marketing has become an essential channel of communication marketing strategies, not only as a tool used to improve the visibility and awareness of a brand, but also as key to attracting and retaining customers piece, as well as the promotion and … read more

Whenever we talk about Social Media, the first word that comes to mind is Interaction, conversation. It is clear that the way to work and build strong working relationships is through conversation with other professionals, and that the professional who … read more