According to the data of the report developed by WPP Group’s Kantar Media, advertising spending by advertisers in the US is ahead of the recovery of the economic crisis. Increased advertising spending by manufacturers and financial services companies helped boost … read more

In a Media Planning, the fundamental thing not so much where to publish, but rather to whom and how we want to arrive. Therefore the choice of media where our media strategy will be developed is very important. On the one hand … read more

This year has started with many changes in the digital environment. They offer business opportunities that must be exploited but also involve new risks for brands. The proliferation of digital content, the unstoppable growth of social networks as marketing tools or dot-domains … read more

Communication has always been the banner of marketing, and the media the main investment objectives of companies. Because for a long time, together with the quality of products and services, the most important thing for companies is to make themselves known, … read more

The “brand advocates” are fast becoming an essential part of marketing campaigns on social networks. When we speak of “brand advocate”, we are referring to those consumers evangelists or brand ambassadors who support or feel devotion to certain brands and share … read more

The sector of the big luxury brands is one of the few that not only remains immune to the crisis, but also draws a striking upward trajectory with a growth of 25% in the last year. However, its leap to the … read more

Throughout the twentieth century, we have been accustomed to receiving an untruthful publicity and always wrapped in a beautiful bond. They have cheated us a thousand times and some more. Our complaints were rarely heard and practically never solved. The potential customer was … read more

Measuring the Return on Investment in Social Media is not at all simple, it is not an Exacat science, which is based on clear statistics, but on analyzing the behavior of users in a totally new environment; but it is not … read more

As it is called “new year, new life”, a popular saying that still many companies are difficult to apply. And it is that, in full age 2.0, now more than ever, the importance of adapting to new technologies becomes essential, mainly … read more

Although everyone is aware of the money-making potential of stock market investment, few of them really know what they are doing. Many people haphazardly invest money and unfortunately see no return for their investment. Check a broker’s reputation before giving … read more