New communication trends go hand in hand with the advancement of new technologies. These are changing the way people connect; it is this interaction that gives life to Web 2.0. Web 2.0 is based on a universe “made by the user”, that … read more

Many times we do not realize how important advertising is in the place of sale (PLV) however after seeing the results of studies we see that not paying attention to this point can be harmful to our sales, for example: … read more

Getting onto the property ladder has become harder for first time buyers in recent years. However, some areas of the country are kinder to first time buyers than some other areas. Here are the best places to start your property … read more

According to a study carried out by Maximiles, leader in online loyalty, the sectors with the highest rate of active users in their loyalty programs are those that are best resisting the crisis. And, in the case of some sectors, the … read more

Clearswift, a security software company, has unveiled new research on the growing importance of Web 2.0 in businesses. The global report shows how the use of Web 2.0 is fundamental in companies to be successful in today’s competitive markets. In fact, 52% … read more

According to the data of the report developed by WPP Group’s Kantar Media, advertising spending by advertisers in the US is ahead of the recovery of the economic crisis. Increased advertising spending by manufacturers and financial services companies helped boost … read more

In a Media Planning, the fundamental thing not so much where to publish, but rather to whom and how we want to arrive. Therefore the choice of media where our media strategy will be developed is very important. On the one hand … read more

This year has started with many changes in the digital environment. They offer business opportunities that must be exploited but also involve new risks for brands. The proliferation of digital content, the unstoppable growth of social networks as marketing tools or dot-domains … read more

Communication has always been the banner of marketing, and the media the main investment objectives of companies. Because for a long time, together with the quality of products and services, the most important thing for companies is to make themselves known, … read more

The “brand advocates” are fast becoming an essential part of marketing campaigns on social networks. When we speak of “brand advocate”, we are referring to those consumers evangelists or brand ambassadors who support or feel devotion to certain brands and share … read more