Before making the leap to social networks, any organization, as far as possible, should make the effort to involve all its members in it. Many organizations are 2.0 out of doors, without collaboration within the organization, without sharing information, and … read more

So far, open an account in any social network of these that sound so much is totally free (according to Facebook, in addition, “and will remain so”), then, what is so much mystery with that of being in social networks? … read more

One of the main problems of companies when they start their social media strategies is how to get followers? Many experts will tell you that the number of followers does not matter, others will tell you that quantity is indispensable … … read more

For professionals who are dedicated to the world of Social Media one of the worst things that can happen to us as managers of the community of a brand is to suffer a crisis of online reputation. A reputation crisis … read more

Building an online reputation is a considerable effort, you have to go feeding it every day, tacita tacita, making it grow little by little, with the sweat of your brow. However, at the slightest carelessness, we can be involved in an … read more

Having online influence today is vital on the road to building your personal branding. Get different and earn the trust of your community is absolutely necessary if you want to make a hole in the sector. As you well know, the way … read more

In Social Media, many professionals or entities pride themselves on having hundreds or thousands of followers on Twitter, Facebook, etc., but … are they always of quality? This trend, so fashionable now, to measure the success of a brand (personal or … read more

How many times have we heard that a comment has generated a reputation crisis for a brand? How many cases of study have we read in which a complaint from a user has caused a great damage to the image of … read more

Nobody said that ours was eternal, nor that he had to love you for life. Yes, you conquered me, you were the mark of my dreams, for a long time I only had eyes for you, you filled my life with … read more

While in recent years the FMOT (First Moment of Truth) has been key in marketing to define the first time that the consumer and the product are at the point of sale, the online media have brought a new concept: … read more