While the objectives of the companies remain to maintain the sustained growth of the business to remain competitive, the impending crisis has caused a slowdown and decrease in advertising investments. Marketing being a fundamental element for sale, companies seek new alternatives … read more
Several decades ago, advertising communication discovered that brands could not address their consumers in the same way. The channel, suddenly, took as much prominence as the one that had the message until that moment. It seemed that with the disintegration … read more
Technology and the crisis have been key factors for buyers to catch up and seek the best prices, these changes in consumer buying trends have caused companies to catch up on marketing tactics to convert to consumers who doubt buyers. One … read more
According to the report “AgencyScope”, a study by Grupo Consultores through which the trends of the advertising industry and the reputation and image of advertising agencies and media in Argentina are analyzed in depth, creativity and transparency are the Most … read more
More and more we can see how organizations need a more integrated communication and according to the times. The new advertising media, the new uses of conventional media, new technologies as well as the great need of companies to communicate with their … read more
The Branded Content also known as Advertainment, is a strategy based on those contents that are “paid” by the advertisers themselves and through which a link and the ideal values of a certain brand are reflected. read more
The Online Publishers Association (equivalent to the Association of the Press in America) has published a study according to which the content on the Internet has come to capture most of the time of the users of the Network. The … read more
The ability to “know how to listen” is more difficult to find and develop than to be “good communicator”, but it provides more authority and influence than the latter. This is evidenced by Dr. Alexis Codina Jiménez, Director of the Center … read more
In the field of marketing, the blogger has acquired great relevance as a possible prescriber or detractor of a certain product or service. In this sense, they are able to greatly influence their readers in the decision process. Hence, many companies today … read more
Through a recent interview for the search engine positioning agency Webpositer, the specialist in advertising and Internet marketing, Carlos Bravo, analyzes the present and future of online advertising activity, signaling 2013 as “the year of takeoff for”. read more