70% of brands used brand content within a marketing strategy last year; A practice that also carried out 77% of agencies, with positive results, since 2 out of 3 of them highlights this asset as an important part of the marketing … read more
When thinking about improving your company’s website, it pays to focus on the design. Design is not just about how good something looks but is a crucial part of improving your business practice and being innovation. Having a great design … read more
Ever wondered about the history behind some of the biggest names in lock making? Chubb has got to be one of the most famous and is a subsidiary of the largest lock manufacturer in the world, Assa Abloy. They are … read more
MobiGirl, an agency specializing in mobile advertising for adolescents, has carried out a new study in which, to my surprise, the high predisposition of teenagers to mobile advertising is shown. Well, no one surprises us so far. But despite the little … read more
We all love to have some pasta once in a while. Pasta which is a classic Italian dish gets so popular around the world just because of its uniqueness and lots of different flavors to choose from. To get the … read more
The phone is no longer a mere device from which to make and receive calls to become the most used support to connect to the Internet, to consult information, to access social networks … But not only by users, but … read more
If we ask many marketing managers their opinion about so-called native ads, a large majority of them will say that they work quite well because they do not look like ads. But Google does not seem so convinced and is insisting … read more
The latest App Date reports reveal that more than 18 million have one of these devices, downloading almost 3 million applications daily and being connected about 90 minutes a day. The profile of these users is mainly urban, medium / high … read more
There are quite simply millions of websites on the internet so designing a site is more important than ever if you want to stand out in a competitive world. Web design is the process of designing and creating sites and … read more
The new generation of marketing professionals has a very particular vision of how communication will be in the coming years. Following the survey conducted by MediaSchool to students between 20 and 25 years, we have learned that for them marketing … read more