Nobody said that ours was eternal, nor that he had to love you for life. Yes, you conquered me, you were the mark of my dreams, for a long time I only had eyes for you, you filled my life with … read more
While in recent years the FMOT (First Moment of Truth) has been key in marketing to define the first time that the consumer and the product are at the point of sale, the online media have brought a new concept: … read more
Measuring the Return on Investment in Social Media is not at all simple, it is not an Exacat science, which is based on clear statistics, but on analyzing the behavior of users in a totally new environment; but it is not … read more
Since 2007, Joseba is the communication director and official spokesman for Toprural.com in Europe. Throughout his more than 10 years of professional career, Joseba has developed his experience as a communication consultant for several companies in the Internet, Tourism and Leisure … read more
At its simplest, differential pressure is a different level of pressure between two different points in a system. For example, the difference between the pressure at a pump inlet and the pressure at the pump outlet. Differential pressure is often … read more
Today’s consumer has 3 faces, is social, mobile and local. Three dimensions that is important to deal with, for this you have to develop a SOLOMO strategy. If your user is three-dimensional, your strategy also has to be. Look at these 7 ways to … read more
B2B marketing managers devote a significant portion of their work hours to content creation and lead generation and management, according to a recent Optify study. Approximately 3 out of 10 respondents said they spent more than 15 hours per week on … read more
87% of users follow a brand on Facebook, has consolidated as the first customer service channel in social networks. According to 82% of its members, it is the ideal place to interact with brands, even 50% of them consider that the … read more
Google has just reminded us in its Mobile Ads Blog a very interesting fact to be taken into account by all companies seeking to enter the mobile electronic commerce: two-thirds of consumers say they are more willing to buy if a page … read more
Many companies, following current trends, aware of the great penetration of Social Media among users; have launched to create their profiles in social networks waiting for the customers to turn in them, eager to acquire the products that are promoted in … read more