Influencer marketing has been gaining traction in recent times, proving powerful at persuading people to buy. Despite this fresh approach, influencer marketing isn’t that dissimilar to traditional marketing. Image Credit A Need for Consistency Influencer marketing has become increasingly popular, … read more

Many believe that people who behave heroically must be stronger or have greater will power than the rest of us. New research, reported by a Harvard University researcher, suggests that the hero’s belief in the moral rightness of his or … read more

Perfectionism – the pressure a person puts on himself or herself to be as close to perfect as possible in everything – may be bad for your health. While it would seem logical that a person who is a perfectionist … read more

The game of football has changed over the years thanks to improvements in technology and so too have the kits that both amateur players, fans and professional teams wear. Image Credit Gone are the days when only basic materials were … read more

UK energy prices are at an all-time high, and there’s no prospect of things getting better. Cash is in short supply too, so before engaging in major outlays like double glazing, weigh the pros and cons carefully. Small improvements and … read more

If you have a strong, dynamic and appealing website which you’ve carefully developed to represent your brand, it’s probably low down on the list of things ‘to do’ in your marketing mix. However, no matter how professional, neat and strong … read more

An employee relocation always has to be handled carefully, because if the news is communicated tactlessly, the whole process can end with the employee refusing to go or agreeing reluctantly to go but in a negative frame of mind. Image … read more

As an integral part of every business, a complete overhaul of your website is going to be necessary at some point. You may need to improve your overall user experience, revamp your content, undertake a full rebrand, or even decide … read more

Often the one thing that separates professional-looking videos from the rest is the fact that they have been edited and improved after being recorded. It may not necessarily be a matter of glitzy special effects, and more often than not … read more

In February 2017, the Royal Academy of Engineering opened the doors of its brand new Taylor Centre in London, part of its Enterprise Hub initiative. This is an initiative designed to help engineering entrepreneurs across the UK develop their ideas … read more