“Not everything that counts can be counted and not everything that can be counted counts.” Albert Einstein left us this phrase that perfectly defines the measurement of ROI. In this article we will delve into this topic by explaining in detail … read more
Influencer marketing has been gaining traction in recent times, proving powerful at persuading people to buy. Despite this fresh approach, influencer marketing isn’t that dissimilar to traditional marketing. Image Credit A Need for Consistency Influencer marketing has become increasingly popular, … read more
Consumers are fully aware that everything that takes place in social networks is public, and as such they assume. But this does not imply that brands must show knowledge of the personal environment of their customers, but that they should act … read more
Many companies are launching Social Media with the expectations of increasing their sales, with the consequent increase in their profit account. However, after several months of effort, many are discouraged, since they do not get the expected results. However, not everything has … read more
If you are a small business owner, you probably know how risky it is to even start a business. However, the real risks don’t really start until you are operational. When it comes down to it, they are everywhere. For … read more
Many believe that people who behave heroically must be stronger or have greater will power than the rest of us. New research, reported by a Harvard University researcher, suggests that the hero’s belief in the moral rightness of his or … read more
Perfectionism – the pressure a person puts on himself or herself to be as close to perfect as possible in everything – may be bad for your health. While it would seem logical that a person who is a perfectionist … read more
The game of football has changed over the years thanks to improvements in technology and so too have the kits that both amateur players, fans and professional teams wear. Image Credit Gone are the days when only basic materials were … read more
Nearly half of the mails are opened through mobile devices, however, companies still do not take care of the situation, have not adapted their message to these smart screens, which has a serious consequence: much of They end up in … read more
The mobile channel is complex, in part because it is constantly evolving. What is now considered a key issue, the following month may be outdated. This evolution is also transferred to the user. What the user claims now, may in a week the … read more