Without pretending to be an e-commerce guru, in this article I want to share some reflections both as a consumer and as a marketing professional related to experiences when buying in online stores. The conclusion is that they have a lot … read more

smartclip, the largest Internet advertising network in Europe, announces the incorporation of Ana González del Sol and Isacha Filoso as account supervisors, to strengthen its sales team. Both will report directly to Fernando García -Director of Business Development- and will focus … read more

The latest data have revealed that the brands of manufacturers contribute fourteen times more to the economy than the white marks, however, the consumer in the midst of economic crisis what matters is the price-quality ratio and thus the concept … read more

Unica Corporation (Nasdaq: UNCA), an outstanding leader in marketing software solutions, announces today that IBM has chosen NetInsight OnDemand, Unica’s marketing solution for the online channel, which is being deployed with the rest of the marketing suite. Only. With Unica’s comprehensive … read more

Although the vast majority of us find it familiar to recognize the different strategies and trends of Marketing applied to business, the fact is that today many small businesses are indifferent or overwhelmed when referring to this term that can … read more

New communication trends go hand in hand with the advancement of new technologies. These are changing the way people connect; it is this interaction that gives life to Web 2.0. Web 2.0 is based on a universe “made by the user”, that … read more

Many times we do not realize how important advertising is in the place of sale (PLV) however after seeing the results of studies we see that not paying attention to this point can be harmful to our sales, for example: … read more

Getting onto the property ladder has become harder for first time buyers in recent years. However, some areas of the country are kinder to first time buyers than some other areas. Here are the best places to start your property … read more

According to a study carried out by Maximiles, leader in online loyalty, the sectors with the highest rate of active users in their loyalty programs are those that are best resisting the crisis. And, in the case of some sectors, the … read more

Clearswift, a security software company, has unveiled new research on the growing importance of Web 2.0 in businesses. The global report shows how the use of Web 2.0 is fundamental in companies to be successful in today’s competitive markets. In fact, 52% … read more