The advertising sector, and the marketing industry in general, has had an ego problem. Normally, they have felt higher, than people who worked on a day-to-day basis, creating the real experience of a brand or product / service. Who says higher, can … read more
comScore, Inc., a leader in measuring the digital world, today announced the Europe-wide launch of comScore AdEffx (TM) Campaign Essentials, a powerful audience evaluation tool. The new online tool allows obtaining long-desired planning indicators in the field of digital media planning, … read more
Yaravi López-Petersen, Head of Sales of the Electronic Commerce division of Ciao participated yesterday at OMExpo, the online marketing fair, with its presentation “Key indicators of success in E-commerce”. The first part of the paper focused on explaining the importance … read more
Much ado About Nothing? Overinformation and distrust. Probably two words that accurately define the life of any of us, faced each day with a tremendous bombardment of messages that we want to explain, convince, sell … In front of such an avalanche, … read more
The two years have been marked by decreases in advertising investment in media by 20% in 2009 and 11% in 2008, but 2010 has been the year in which it has been maintained thanks to the increase in investment in … read more
Without pretending to be an e-commerce guru, in this article I want to share some reflections both as a consumer and as a marketing professional related to experiences when buying in online stores. The conclusion is that they have a lot … read more
smartclip, the largest Internet advertising network in Europe, announces the incorporation of Ana González del Sol and Isacha Filoso as account supervisors, to strengthen its sales team. Both will report directly to Fernando García -Director of Business Development- and will focus … read more
The latest data have revealed that the brands of manufacturers contribute fourteen times more to the economy than the white marks, however, the consumer in the midst of economic crisis what matters is the price-quality ratio and thus the concept … read more
Unica Corporation (Nasdaq: UNCA), an outstanding leader in marketing software solutions, announces today that IBM has chosen NetInsight OnDemand, Unica’s marketing solution for the online channel, which is being deployed with the rest of the marketing suite. Only. With Unica’s comprehensive … read more
Although the vast majority of us find it familiar to recognize the different strategies and trends of Marketing applied to business, the fact is that today many small businesses are indifferent or overwhelmed when referring to this term that can … read more