Web design is constantly changing and developing, so it is important for website owners to create a new digital strategy every year. This means that your website will always be unique and innovative, so you are more likely to have increased engagement, which can lead to more website clicks, more sign-ups and more sales.
Here are a few tips to help you map out your digital strategy.
Establish Your Brand
Most websites already have a decent web design, but it is also important to create a clear brand image across your website. You can do this by choosing specific colours, images and texts to establish a clear brand image, but try to avoid using generic stock photos, as most internet users think that they look fake and cheesy. Instead, it could be better to get images of your office or team, or you could use drawings and videos that fit in with your colour scheme and web design.
Consider Both SEO and User Experience
It is important for your digital strategy to include both SEO and a strong user experience. It can be tempting to focus entirely on SEO, but if that makes your website slow or difficult to read, you will lose users rather than gain any. After all, impatient users can’t be bothered waiting for answers – they will simply leave and find a competitor’s website that is easier to navigate and use.
Embrace Apps
It is easier now than ever before for website owners to communicate with their customers using apps. Smart technology has made it possible for websites to find out the location of their customers as well as the types of products that they like to buy and the times of the day that they are most likely to make a purchase. This is invaluable information that you can use to boost your sales and engagement, so you should definitely add a few apps to your 2018 digital strategy.
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Produce Relevant Content
Your digital strategy should also include a blog with frequently updated relevant content that will appeal to your users. Every post should have value and a purpose, and if it doesn’t you should remove it to improve the overall quality of your website.