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How should be the perfect TV ad, according to neuroscience

Should we be especially creative and we must find the most compelling stories to connect with the viewer when a TV is made? A study recently showed that advertising for advertisers, as is known, does not work. As more consumers receive ads in … read more

How does colour affect workplace productivity

Nowadays, colour in office environments is relatively standard. Gone are the days of drab walls and colourless furniture. In this article we take a look at the importance of colour in our work spaces and the positive impact it has … read more

Half of the users consider that the fanpage of a brand is more useful than its web

87% of users follow a brand on Facebook, has consolidated as the first customer service channel in social networks. According to 82% of its members, it is the ideal place to interact with brands, even 50% of them consider that the … read more

Is it all to be trending topic?

To become the topic of the moment is tempting, but it is usually necessary to bore the most loyal brand users with a barrage of generic messages, experts say the agency Woo Media Often the success of a brand on … read more

When trust, integrity and honesty are worth their weight in gold?

With the rise of online media, those traditional and unidirectional as the press, radio or television, are being relegated gradually. Not only in the time that they are dedicated, but also on the credibility attached to them. For companies (also … read more
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