If you have a product business you will have looked at the different ways that you can package and ship your items, and this will often include looking at how you can work with a Contract Packing Services company like www.wyepak.co.uk/contract-packing/, but one important feature that you shouldn’t overlook is that of adding some style and personality to your packaging. Here are some ideas on how you can do this.
Colour – adding colour to your packaging can help it to stand out from all the other packaging that people see. Be sure that the colours you choose are a part of your overall branding and that they are appropriate for the markets and industries that you operate in.
Typography – this can be a great way to add style to your packaging. You can choose a font that matches or complements your brand and product. It is important to ensure that the font is easy to read.
Special finishes – if you are looking to create a luxurious product you might want to consider adding some special finishes to the packaging. This can include embossing, foiling and spot UV.
Materials – make sure that the materials you use for your packaging are high quality. You will also want to ensure that the materials you use are sustainable and easily recycled. More and more people are becoming concerned about the planet and will choose products and brands based on this.