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Renaming a brand: Difficult task and with little chance of success

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June 7, 2016

One of the most important elements that have the marks is your name. The name is crucial, a key element that can make consumers feel or not identified with the brand or attracted to it. The name acts as a … read more

Imaginative use of textiles in construction

There has recently been a change in the way architecture utilises textiles within construction. The implementation of high-performance textiles in this sector has produced a positive surge in the quality of construction. Image Credit However, this isn’t the first time … read more

Top things to know about a career in trucking

It’s independent, but it can be lonely To be a successful long-distance lorry driver, you have to have an independent streak and enjoy spending a lot of time in your own company. The amount of social contact you have depends … read more

What Are Some Defusing and De-Escalation Techniques?

Customer service professionals often encounter concerned or dissatisfied customers who are looking for resolution and support. How these professionals handle those challenging interactions can make a huge difference in their ability to successfully resolve the issue and meet organisational goals. … read more

The Significance Of Strategic Management

When many businesses start out, it may be difficult to manage at first. If a beginner business or business owner does not have the right direction or strategies, then the business could fall flat and be unsuccessful. This is where … read more

Unleashing the Power of the Crowd

Two heads are better than one, goes the old proverb. So it follows that whether you’re conducting research or looking for crowdsourced testing services the more people you have working on something the better the results will be, but is … read more
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