Understanding how people use their website can influence how web owners design, organise or manage their site. Here are three user behaviours that should drive your own behaviour.
More and more of us use mobile devices to access and search the internet; in fact, statistics prove that mobile internet searches are starting to take over from searches made using a computer or laptop, with three out of every five searches now taking place on a mobile device.
The consequence of this is that businesses need to ensure that their website is optimised for use on mobile devices. Failure to do this can have a negative impact in several ways. For starters, you could miss out on connecting to a wider audience, which may mean you lose sales and risk falling behind your competitors. You also face the prospect of Google and other search engines demoting you down the rankings.
Crucially, you may lose respect from website users. With statistics showing that over 60% of people perceive a brand favourably when it provides a good mobile experience, risking your brand reputation by not being mobile optimised is something you can’t afford to ignore. Consult an expert, such as a Taunton web design business, to ensure your site is mobile optimised.
Website visitors are not forgiving when it comes to the length of time a site takes to load, with research showing that most users will click off your site if it fails to load within three seconds. To ensure slow load times are not driving traffic away, look at ways to optimise the speed at which your site loads. From the size of your images to your plugins, hosting package or embedded media, there are lots of factors that may influence the speed of your site. Consult an expert such as www.somersetwebservices.co.uk, a Taunton web design business, to make sure your site is not sluggish.
Scanning not reading
Research indicates that website users tend to scan content rather than read it until they have found what they are looking for. They search for keywords or chunks of text and avoid reading introductory text or navigations options, which impacts how you organise your content. Consider options such as highlighting keywords, breaking up text with subheadings, using bullet points or lists, and minimising word count.