Travel journalism uses techniques that focus on travel, tourism, destinations, and the wider travel industry. Let’s look at the job and how data trends can be used.
Travel journalism is a diverse and varied role. Journalists may explore different locations and countries whilst reporting back on their findings; alternatively, they may create blogs, memoirs, or reports on destinations that are used in print, online, or shared via social media outlets
Data in travel journalism
Data is crucial in any field of journalism, as it gives stories and articles relevance and meaning. Travel journalists need to ensure their content is fresh by identifying new trends and having relevant data to support them.
There are many excellent data sources that travel journalists can use to breathe life into their reporting. Lots of university researchers who specialise in travel have access to data not publicly available and is therefore new and fresh for public consumption.
Tourism boards hold masses of data on what people are actually doing. This is known as hard data and can be helpful when compiling articles or stories.
Data in travel journalism is also a great way of ensuring you are writing about the subjects people are currently interested in – subjects that are on-trend within the tourism world.
When analysing data sets, anything occurring three times or more can be considered a rising trend.
Using data within a headline is also a great way of grabbing the attention of a reader, even if the data is not referred to again within the main article.
Travel journalism
For those with a passion for journalism, including niche fields such as travel journalism, there are a host of accredited journalism courses that can help to propel your career.
A wide range of journalism courses is offered in the UK, with a journalism degree qualification helping you to establish your position as a journalist from the very first day.
You will complete your course with not only an impressive academic achievement but also the professional tools and experience necessary within your chosen field.