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Renaming a brand: Difficult task and with little chance of success

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June 7, 2016

One of the most important elements that have the marks is your name. The name is crucial, a key element that can make consumers feel or not identified with the brand or attracted to it. The name acts as a … read more

Users want to pay with their cell phone but have doubts

The first study on mobile payments in Social Media, jointly conducted by MasterCard and Prime Research, indicates that there is a high interest in adopting mobile payments by users, but it is a payment channel still unknown, which raises doubts … read more

Brands are clear, content is essential to your marketing strategies

70% of brands used brand content within a marketing strategy last year; A practice that also carried out 77% of agencies, with positive results, since 2 out of 3 of them highlights this asset as an important part of the marketing … read more

Companies have to be actively listening and responding to customers in social networks

If there are still vendors, companies or coffers that distrust or belittle the value and potential of social networks, they may not completely know the habits of current consumers and their impact and most direct impact. And it is that without … read more

Can you wear wool in hot weather?

Whereas we typically associate woollen clothing with Autumn, Winter, and colder weather, it also makes for a great transition piece between seasons. Lightweight items can even be an excellent option for warmer weather. Advantages of Wool Wool acts as a … read more

What Every Aspiring Business Owner Should Understand

Starting a business can be a very exciting time in your life, especially if you are launching a company that you are passionate about. Getting your business set up and obtaining your first sale can be very time-consuming and you … read more
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