If you want your website to work for you to the best of its ability, you need to add some animation. Using animation with a clever and skilful manner will help to increase targeted traffic in a way that cannot be reached with basic text.
Why is animation so effective?
There are many advantages to adding animation to your site, the main one being that it keeps visitors on your site longer and reduces your bounce rate. When visitors spend longer on your site, they are more likely to engage and boost sales. Here are some additional benefits:
Improve retention
A visitor will spend longer on your site when watching videos, listening to podcasts or enjoying a funny animation. You can see this in action by using Google Analytics or data on YouTube for example. These results can be viewed in real time as well.
Get more leads
Exciting animations that really speak to people are more likely to get you a higher level of leads that are relevant to your business. Animation is a more customized content relevant to your industry and focuses on issues that are important to you and other like-minded people. You will attract the kind of customers who are more likely to buy what you’re selling. It’s probably not just one-off customers either but you can foster a relationship with them over time.
Better returns
Animations can also help to increase the rate of return. Animation makes it easier to speak directly to your targeted audience and create a higher level of interaction with them. Increased involvement will have a positive impact on the level of your return.
Makes you more credible
Credibility is essential when operating an online business. Offering quality content is one way to enhance your credibility. Operating in an ethical manner is also important and animations can help you to express this. Producing a video, for example, about the things that are most important to you as a business can help you to get followers, understanding and credibility as well as showcasing your services and products. For example if you were looking for a hydraulic winch you would probably want to see how it works.
Loyalty increase
To help increase your loyalty level, adding animation and special offers is a great plan, especially if you tie in discounts or offers to share videos or other specific action. This can be in the form of incentives for referring friends or money off your next purchase. If it’s in your budget to do, the only limit is your imagination.
In conclusion, animation provides excellent visual media to get your message across and allows you to speak directly to your target audience and like-minded visitors. You can use it to make your business more profitable, by offering incentives to share and increase the loyalty of your customers.