If you are thinking about creating a new look for your website, then chances are your current one is not quite doing it for you anymore. How do you know when it’s a good time to redesign? Does your website look old and dated? Then it’s time for a redesign. If your site is no longer reflecting the business direction you are headed and looks horrible on a mobile phone, then chances are you will benefit from taking some action. If you find it difficult to get information from it, it’s awkward to navigate and take ages to load, it needs updating. If you get feedback that it is not user friendly, then it is time for a change.
Data Analytics can indicate if your site needs attention and action. If evidence of repeat visits is low, meaning less time spent on site and bounce rate numbers are high, then some adjustments will be needed as your business will suffer. This is a good time to get a professional opinion if you are not quite as tech-savvy as you want. For Doncaster Web Design, visit https://inter-arc.net/inter-service/web-design-doncaster/
There are many benefits to redesigning your website, such as:
As a window for your online business, a new website looks fresh for a successful business.
Having an attractive website is crucial also for making it friendly for mobile phones.
Your customers will be much happier when they can access your data quickly and easily.
Maintain and update the content of the site itself after the re-design.
Gain an advantage over your competitors by nailing the online market.
A modern, redesigned website is easier to find in search engines.
Increase sales opportunities with integrated social media, blogs, e-commerce and contact forms.
As you can see, a new website can work harder for you and you will reap the benefits of these investments as your customers come back to your site time and again. There are only a few downsides to redesigning but these are far outweighed by the benefits for your business. For example, you may need to factor in long-term plans for the website redesign and rebuild every 2-5 years and this should be considered as a growing part of the business that requires investment. It can be difficult for a small start-up but the site should be good enough that it pays for itself in the long term. Be sure to choose a website designer who knows exactly what you need and has the skills to achieve it for you.
Every regular visitor to your site may be temporarily thrown by the new layout and look and it can take them time to get used to. This is why it is important to make the experience as user friendly as possible to have all relevant information at their fingertips. You can change the design slowly so as not to affect too much of your site during the transition period.