Websites are the shop window to your business and they can also be used as great marketing tools. There are lots of things that need to be considered when designing these and you should use a professional Web Design Edinburgh company such as https://www.design-hero.com/web-design/local-web-agency/edinburgh/ to have a site created. They are able to incorporate all the design elements that you need, as well as ensure that your site is secure and built correctly.
Here are some of the things you need to consider when designing your website.
Colour – the colours that you choose for your website will often be linked to the colours that have been created for your brand. It is important to consider what these colours say on a subconscious level and what they may mean in different cultures and countries, especially if you are operating as an international company.
Imagery – again the imagery that you use on your website needs to be reflective of your brand. If you sell products, it is important that you have professional photographs taken of your products to ensure that they are shown in the best light possible. In the cases of online stores, customers only have your photos to go on when they decide to purchase an item.
Content – the content that you write on your site needs to be the tone of your business brand and inviting and engaging for your customers to read. This will include the content that you have written on your pages and any blogs that you share.