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Tag: Strategic Management

The Significance Of Strategic Management

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August 24, 2015

When many businesses start out, it may be difficult to manage at first. If a beginner business or business owner does not have the right direction or strategies, then the business could fall flat and be unsuccessful. This is where … read more

Marketing and companies: The 7 deadly sins of e-commerce

Without pretending to be an e-commerce guru, in this article I want to share some reflections both as a consumer and as a marketing professional related to experiences when buying in online stores. The conclusion is that they have a lot … read more

Investment in mobile advertising will increase five-fold over the next four years

Attention friends, and in case anyone had doubts, new information adds more wood to the fire of mobile advertising and marketing with the data offered this time by International Data Corporation (IDC), on unstoppable migration and abandonment of the pc … read more

A new innovation centre will help develop UK’s engineering industry

In February 2017, the Royal Academy of Engineering opened the doors of its brand new Taylor Centre in London, part of its Enterprise Hub initiative. This is an initiative designed to help engineering entrepreneurs across the UK develop their ideas … read more

Is it time for a web site make-over?

If you are thinking about creating a new look for your website, then chances are your current one is not quite doing it for you anymore. How do you know when it’s a good time to redesign? Does your website … read more

Does digital marketing really work?

It’s all very well for the big companies and corporations – they can afford to establish and maintain teams of personnel dedicated to analysing marketing data. Working in conjunction with web designers and content managers they assess the effectiveness of … read more
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