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Google puts the points on the content marketing paid by brands

If we ask many marketing managers their opinion about so-called native ads, a large majority of them will say that they work quite well because they do not look like ads. But Google does not seem so convinced and is insisting … read more

10 Factors to Consider When Hiring a Social Media Professional

The person in charge of managing the social networks of our company or brand must undoubtedly be more than a content manager. It will require a broad knowledge and the ability to maintain a high commitment that allows us to represent … read more

The dangers of your cousin being responsible for social media in your company

So far, open an account in any social network of these that sound so much is totally free (according to Facebook, in addition, “and will remain so”), then, what is so much mystery with that of being in social networks? … read more

Internet and the key thematic channels of advertising investment

The two years have been marked by decreases in advertising investment in media by 20% in 2009 and 11% in 2008, but 2010 has been the year in which it has been maintained thanks to the increase in investment in … read more

In Social Media, the number of followers will not give you happiness

In Social Media, many professionals or entities pride themselves on having hundreds or thousands of followers on Twitter, Facebook, etc., but … are they always of quality? This trend, so fashionable now, to measure the success of a brand (personal or … read more
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