Throughout the twentieth century, we have been accustomed to receiving an untruthful publicity and always wrapped in a beautiful bond. They have cheated us a thousand times and some more. Our complaints were rarely heard and practically never solved. The potential customer was … read more
Mobile ads engage users This is one of the main conclusions of the survey conducted by Hipcricket Inc, which shows that approximately half of smartphone users viewed the ads shown in this support; In fact, 64% of them felt incentivized to … read more
Textiles are big business and regardless of global economic conditions, the textiles industry always remains constant. People will always need clothes so there will always be a need for fabric and material. A few years ago, the export of textiles … read more
How many times have we heard that a comment has generated a reputation crisis for a brand? How many cases of study have we read in which a complaint from a user has caused a great damage to the image of … read more
Far from what you would expect, emailing is alive and well, every day with renewed strength. To maintain its hegemony, he has managed to move his chips and conquer social networks, to become the most chic couple of the moment. They have … read more
Nobody said that ours was eternal, nor that he had to love you for life. Yes, you conquered me, you were the mark of my dreams, for a long time I only had eyes for you, you filled my life with … read more
While in recent years the FMOT (First Moment of Truth) has been key in marketing to define the first time that the consumer and the product are at the point of sale, the online media have brought a new concept: … read more
Measuring the Return on Investment in Social Media is not at all simple, it is not an Exacat science, which is based on clear statistics, but on analyzing the behavior of users in a totally new environment; but it is not … read more
Since 2007, Joseba is the communication director and official spokesman for Toprural.com in Europe. Throughout his more than 10 years of professional career, Joseba has developed his experience as a communication consultant for several companies in the Internet, Tourism and Leisure … read more
At its simplest, differential pressure is a different level of pressure between two different points in a system. For example, the difference between the pressure at a pump inlet and the pressure at the pump outlet. Differential pressure is often … read more