In today’s fiercely competitive market, every call that your business receives is important. How a call is handled can mean the difference between retaining a customer or losing them to a competitor. For this reason, it is a real advantage … read more
The biggest achievement of a brand is not to get known, or win a customer, but to get it to use our service again, get loyalty and get to the point of referencing your contacts. That precise moment in which he … read more
The “brand advocates” are fast becoming an essential part of marketing campaigns on social networks. When we speak of “brand advocate”, we are referring to those consumers evangelists or brand ambassadors who support or feel devotion to certain brands and share … read more
The new technologies have radically changed the way companies have to relate to their customers as well as the level of interaction they have with them. The form has changed but not the background. Many prefer to “talk” with a brand via … read more
For professionals who are dedicated to the world of Social Media one of the worst things that can happen to us as managers of the community of a brand is to suffer a crisis of online reputation. A reputation crisis … read more
The days of taking the bus into town and visiting the shops for purchases could very well become a thing of the past. Increasingly it would seem the UK consumer is choosing to make certain purchases exclusively online without leaving … read more
Always Be Ready for the Auditor Working in an auditable way is a great discipline for any contract manager because audit-friendly procedures tend to be more robust and transparent. Instead of rushing round in a panic to put documentation and … read more
Branding, as we all know, consists in carrying out actions aimed at building a brand image or strengthening it in the face of other users. In online marketing, Branding finds a very powerful ally in Social Media, because thanks to … read more
The sector of the big luxury brands is one of the few that not only remains immune to the crisis, but also draws a striking upward trajectory with a growth of 25% in the last year. However, its leap to the … read more
Building an online reputation is a considerable effort, you have to go feeding it every day, tacita tacita, making it grow little by little, with the sweat of your brow. However, at the slightest carelessness, we can be involved in an … read more