According to the data of the report developed by WPP Group’s Kantar Media, advertising spending by advertisers in the US is ahead of the recovery of the economic crisis. Increased advertising spending by manufacturers and financial services companies helped boost … read more
According to the report “AgencyScope”, a study by Grupo Consultores through which the trends of the advertising industry and the reputation and image of advertising agencies and media in Argentina are analyzed in depth, creativity and transparency are the Most … read more
Buying a property to rent out has recently been subjected to tax restrictions on property purchases and a higher percentage of tax paid on rental income. Although this may make it a lot harder to get into the buy-to-let sector, … read more
Let’s look at the five key benefits you can expect from running projects using Agile. Image Credit 1. Predictability The Sprint structure can be used to make the project a lot easier to cost and manage. Because Sprints have the … read more
In a Media Planning, the fundamental thing not so much where to publish, but rather to whom and how we want to arrive. Therefore the choice of media where our media strategy will be developed is very important. On the one hand … read more
More and more we can see how organizations need a more integrated communication and according to the times. The new advertising media, the new uses of conventional media, new technologies as well as the great need of companies to communicate with their … read more
Why do businesses use the services of marketing agencies? Whilst there are multiple factors that affect the ultimate success or failure of a business, one of the most important elements is having a consistent plan and sticking to it. However, … read more
The Branded Content also known as Advertainment, is a strategy based on those contents that are “paid” by the advertisers themselves and through which a link and the ideal values of a certain brand are reflected. read more
No, the ” mass media ” have not died (just as cinema did not kill the theater), but they are losing the role of centrality in the tools and communication media between companies and consumers. New forms of relationship are born, the “2.0 … read more
A study conducted by Datran Media , a leading provider of digital media solutions, shows the results of its second annual survey of online marketing professionals . This survey, carried out in December 2007 to more than 2,000 professionals, indicates the considerable increase in strategies … read more