Many times we do not realize how important advertising is in the place of sale (PLV) however after seeing the results of studies we see that not paying attention to this point can be harmful to our sales, for example: … read more
Around since ancient times, concrete is one of the most ubiquitous building materials in the world. Today it is utilised for a whole host of structures, ranging from residential buildings and commercial properties to roads and bridges. However, although we … read more
YouTube is negotiating the acquisition of the video production company Next New Networks as part of its strategy to produce its own videos at a professional level and thus compete with online video services such as Netflix and Hulu in … read more
A study by the Board of Directors of Marketing and Accenture reveals the opportunity for Marketing and Information Systems professionals to increase sales using digital marketing to reinforce relevance for clients, their knowledge and personalized interaction. Marketing and information technology … read more
Technology and the crisis have been key factors for buyers to catch up and seek the best prices, these changes in consumer buying trends have caused companies to catch up on marketing tactics to convert to consumers who doubt buyers. One … read more
Social networks are currently one of the main channels of access to other content on the network, becoming the new prescribers of Internet consumption, according to a study by Nielsen Online, a company specialized in measuring audiences. read more
Getting onto the property ladder has become harder for first time buyers in recent years. However, some areas of the country are kinder to first time buyers than some other areas. Here are the best places to start your property … read more
According to a study carried out by Maximiles, leader in online loyalty, the sectors with the highest rate of active users in their loyalty programs are those that are best resisting the crisis. And, in the case of some sectors, the … read more
Clearswift, a security software company, has unveiled new research on the growing importance of Web 2.0 in businesses. The global report shows how the use of Web 2.0 is fundamental in companies to be successful in today’s competitive markets. In fact, 52% … read more
If you have taken the big leap into starting your own business, there is probably a lot that you are thinking about right now! Fist of all though – congratulations! Owning a business of your own is a great feeling … read more