A superhero is a fictional character whose characteristics surpass those of the classic hero, generally with superhuman powers, and connecting with science fiction (Wikipedia) The times are long away when it was enough to have a well located place, good … read more
The phenomenon of social networks is proving not only to be one of the fastest growing media, but also one of the greatest impact is having on companies and many organizations at the moment. Consumers use them to share our opinions … read more
According to a recent IBM analysis, it is expected that during the holiday season this year, 15% of people who log on to a retailer’s website, do so from a mobile device, in an unprecedented percentage of the era of … read more
Brand positioning (81%) and client attention and listening (66%), priority objectives of the presence of insurers in social networks. The directors of insurance companies consider that social networks have or will have a short-term impact on the business. However, only 56% … read more
The increase in the number of tablets could be the boost that mobile commerce needs to take off, according to a survey conducted by the company Ipsos. The Ipsos data indicates that tablet owners are the most likely to buy through … read more
I have a small daughter so, in recent years, I have had occasion to go to various shows related to the circus. I have seen them big and small, good and bad, but from all of them I have been able … read more
The advertising sector, and the marketing industry in general, has had an ego problem. Normally, they have felt higher, than people who worked on a day-to-day basis, creating the real experience of a brand or product / service. Who says higher, can … read more
Manuel Luque, was the name of the protagonist of that popular advertising spot of the 80s that made famous slogan and advertising message of ‘Look, compare and if you find something better buy it’. At that time, the brand of … read more
People working in the accountancy sector, as in other industries, experience pressures and responsibilities which can challenge their mental health. How workplaces in every sector pay attention to mental health has never been more important, and many accountancy firms have … read more
Competitive analysis, benchmarking, market research, social networks and marketing 2.0., Specialized press … many companies dedicate part of their marketing budgets to these important tasks, but … What happens with the internal client? Suppose the case of a company with … read more