Despite the growing interest in brands and advertising agencies for their work, 76% of influencers believes that its occupation is not recognized by society.
This survey wanted to find out the perception of influencers on their activity and reveals interesting findings as most of these content creators (78.7%) strongly believes that the influencer should be considered a profession versus 21.3% that thinks otherwise. And they go beyond. In fact, 86.1% of these opinion leaders surveyed said that public authorities and legislation should consider their occupation.
When defining your activity, 38% think the term that best defines them is content creator, closely followed (37.7%) for those who opt for digital influencer. 18.9% believe that the best formula is to prescribers 2.0.
Despite the moment, little recognition of this occupation, the fact is that for almost 65% of respondents influencer is your current profession, 50.4% collated with other professions among which publicists, students followed by journalists and photographers, architects, administrators, entrepreneurs and experts in digital marketing.
37.7% is not considered professional influence while 12.3% and devoted full time to this occupation is observed.
How you enter an influencer?
If we talk about compensation, 74% of influencers and receives income from this activity. Most (32.8%) entered between 0 and 200 dollars monthly average, 21.3% obtained from 200 to 500 with their publications on social networks and there is a tie (9.8%) among those receiving 500 1,000 dollars and those paid 1,000 to 3,000 dollars. Only 1.6% of respondents say that their income exceeds 3,000 dollars per month while 24.6% admit not receive any income as influencer.
As for employers, influencers say the majority (71.3%) work directly for brands, while 50% work for advertising agencies. Followed agencies influencers (36.1%) and platforms and marketplaces (14.8%).
When asked about the criteria they consider most important when assessing their work, 45.9% said that the main thing is the quality of its publications, followed by the engagement they generate (likes, comments and shares), size their community (14.8%), experience with previous campaigns (10.7%) and the number of networks in which it is present (2.5%).
The incentive, one of the issues that most concern to brands and advertisers is another issue for which they have been asked these digital prescribers. Most (74.6%) is very clear and ensures prefer an economic remuneration for their work as influencer. Followed with 18% who claim to prefer testing products and experiences (5.7%), where concepts enter such as trips, parties, events, etc.
More instagramers that bloggers and more women than men
It were, we draw a profile of this professional in the market, according to the status of the profession of influencer there is a majority of women (63.1%) compared to men (36.9%). As for age groups, 45.9% are between 25 and 35 years, followed by those 18 to 25 (27%).
One of the interesting facts is the striking increase in instagramers, which now account for 70.5% of these profiles followed by influential bloggers (66.4%), youtubers (23.8%), tuitstars (21,3 %) and Viners, with 3.3%.
Of those surveyed, 50.8% are ascribed to the lifestyle sector, 42.6% to fashion and beauty, 26.2 to photography and travel, 16.4% to sport and health and 13.1 % to maternity.