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Advertising investment in social media and social networks increased by 58%

2015 is shaping up as the period of greatest growth in advertising spending in the last 4 years. According to data that provides the Magna Global, it is expected that the volume of global investment increased 6.5%, the best figure … read more

Content is the King and a weapon for your business

The Online Publishers Association (equivalent to the Association of the Press in America) has published a study according to which the content on the Internet has come to capture most of the time of the users of the Network. The … read more

Half of the companies trust their presence in Facebook to the communication department

Only 12% of companies hold contests to promote their presence on Facebook, although more than twice believed to be the most effective way to promote their presence in the social network According to the data of a survey carried out … read more

5 rules for integrating QR codes into marketing strategy

The QR or two-dimensional codes have been circulating in the market for years, in fact its creation goes back to 1994, when Denso Wave, subsidiary company of Toyota, decided to create a module of storage of quick response information or … read more

5 reasons to keep updating your website

If you have a strong, dynamic and appealing website which you’ve carefully developed to represent your brand, it’s probably low down on the list of things ‘to do’ in your marketing mix. However, no matter how professional, neat and strong … read more
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