Optimising Your eBay Store

For people wanting to sell online it’s often easier to get started using an existing marketplace like eBay than it is to set up an entirely new website. There’s more flexibility than you might think available and plenty of Ebay store designers around who can give your store a unique style.

 

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There are a lot of products on eBay though and it is important to make sure that your store stands out from the crowd and that shoppers are able to find it easily.

Facilitating Searches

The internet is many people’s first port of call for information, and they search for a wide range of topics. This is now equally true when they’re looking to buy things, so if your store is to be a success it’s important that people can find it easily.

The key to this is to understand the information that search engines want. In the case of shops that means having good, clear descriptions and titles for the items you’re selling. Your titles should contain the words a person is likely to enter when searching for the product. For example, if a sweater is made of lambswool it’s important to include that in the title.

You can then reinforce the keywords using the detailed description of the product as well providing additional information. Ebay store designers Frooition.com or others can help you do this effectively.

Selecting a Niche

There’s a lot of competition when selling online so it’s important that your store stands out. As a small business it’s hard to compete with bigger players across the board, but you can do so if you select the right niche.

Ask yourself what makes your particular product stand out. Is it hand made, produced as a limited edition, or using natural ingredients? These are the things that can make you stand out, so don’t be afraid to announce this information in your titles and descriptions.

You can reinforce this by starting a blog for your shop page. This doesn’t have to be complicated, but you can use it to get across extra information about your products, the inspiration behind their designs and so on. You could post pictures of the production process and explain what’s happening at each stage to give potential buyers more background into the product.

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