IBM Selects Unica to Optimize Marketing on the Web

Unica Corporation (Nasdaq: UNCA), an outstanding leader in marketing software solutions, announces today that IBM has chosen NetInsight OnDemand, Unica’s marketing solution for the online channel, which is being deployed with the rest of the marketing suite. Only. With Unica’s comprehensive interactive marketing offering, IBM will be able to acquire more knowledge and act more accurately on behavioral data in the online and customer channels, creating more powerful and relevant marketing programs, as well as increasing the volume of business opportunities and conversation rates.

Unica NetInsight offers unique self-service capabilities that are based on an open data model that allows IBM marketing professionals to conduct an in-depth evaluation of visitor behavior on the web. The flexibility of the NetInsight role-based interface allows IBM business users to perform ad-hoc exploratory evaluations efficiently and obtain tailored reports to study trends, success indicators and visitor behavior – without burning IT resources.

“It’s crucial not only to be able to understand users, but also to act with their behavior in mind and communicate effectively with them,” said Stephen Wright, vice president, Enterprise Solutions and Web Enablement at IBM. “After conducting extensive research from other vendors, Unica NetInsight has been the solution that best suited our need for a holistic understanding of our online and offline presence in a single interface. The integration capabilities of NetInsight improved our “time-to-productivity” or productivity and will reduce the level of effort to display labels on the pages, as the solution is able to adapt to our current solutions and our data. ”

“We continuously focus on the growth of our global business, and to achieve this, the use of Unica’s interactive marketing technology is central to achieving this goal,” says Buell Duncan, CMO of IBM Software Group. “With Unica, we are able to integrate current and potential client behaviors in relation to our demand generation process. Unica’s technology will effectively align the entire marketing process, allowing us to improve our closing rates of opportunities and revenues. ”

“IBM is synonymous with innovation and growth; At the same time that the organization continues to expand its global presence, we can help improve its sales and marketing processes, “says Yuchun Lee, CEO of Unica. “Our recognized technology in the industry and the most talented service group in the industry is the reason why global leaders like IBM use our advanced marketing technology.

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